ZERO CEILING
(Whistler, B.C.)
Web Design, Brand Identity & Social Media
Zero Ceiling is a Whistler-based non-profit on a mission to make the mountains more accessible, supportive, and full of possibility for youth facing barriers.
We partnered with Zero Ceiling to refresh their brand identity, website, and social media, bringing the true essence and colours of their work to life. The updated identity reflects their values with authenticity and the spark they bring into youths' lives, while the new website creates an inviting space for youth, supporters, and partners to connect.
The result is a brand and digital presence that feels authentic, inspiring, and true to Zero Ceiling's identity, made possible through collaboration, creativity, and community support.
The Brief
Website
Fresh Look, Same Mission. At Zero Ceiling, they give youth stable housing, a job, mountain adventures, and the support to sustain it all.
Our role? To create a brand identity that makes Whistler more accessible, supportive, and inclusive for excluded youth. All youth deserve a safe home, access to opportunities, and a place to belong.
Mobile Version
Social Media
Illustration Credit: Freddie Valencia
Photo credits to: Robin O’Neill, Mike Wakefield courtesy of TELUS, Chris Starck, Coast Mountain Photography, Aga Iwanicka, Logan Swayze, Andrew Morris, Lawrence Crossman-Emms, Clint Trahan.
Gallery
01 / Influenced by bold, vibrant hues
Our design thinking was sparked by images of youth outdoors, capturing genuine impact and emotion at the forefront of what Zero Ceiling do.
02 / Shaped by the beauty of the outdoors
03 / Moved by the depth of emotion
The Process
01
Identifying areas of improvement to enhance the website’s accessibility.
02
SITE MAPPING
Begin optimizing the website’s structure to improve efficiency.
03
RESEARCH
COPYWRITING
Crafting copy that follows the site map and captures Zero Ceiling’s voice.
04
WEBSITE BUILD
The phase of combining site map, copy, and imagery to begin the visual build.
05
PROTOTYPE DESIGN
Testing the live website across devices to guarantee a smooth user experience.
06
SEO & OPTIMIZATION
The final stages of website optimization, focusing on improving search visibility.